How to Gift Athletic Brewing Co. Merchandise to a Beer Lover

Quick answer

To gift Athletic Brewing Co. merchandise to a beer lover, focus on items that match their lifestyle—whether they enjoy hosting, working out, or relaxing at home. Start with practical accessories like coasters or a tote bag, and pair with one of Athletic's non-alcoholic brews for a complete experience.

Finding a gift for someone who loves beer can be tricky, especially if they're cutting back on alcohol or embracing a sober-curious lifestyle. Athletic Brewing Co. offers a range of merchandise that celebrates the craft beer experience without the alcohol, making it a thoughtful choice for any occasion.

In this guide, you'll learn how to pick the right Athletic Brewing merch based on the recipient's habits, how to pair it with their favorite brews, and what to avoid so your gift feels personal and useful.

Know the recipient's beer ritual

Before choosing a gift, consider how the person enjoys their beer. Do they host game nights, hit the trail after work, or unwind with a yoga session? Athletic Brewing Co. merchandise covers these scenarios, from coasters for home gatherings to leggings for active days.

A beer lover who entertains will appreciate items that enhance their hosting setup, like the Athletic Brewing Bamboo Coasters Set of 4. For someone always on the go, the Upcycled Malt Tote Bag is perfect for carrying six-packs to a park or beach. Matching the gift to their routine shows you pay attention.

• Check if they have a dedicated beer fridge or bar cart—coasters are a safe bet.
• If they're fitness-focused, consider activewear like leggings or a hoodie for post-workout recovery.

Pair merchandise with non-alcoholic brews

A great gift combines merch with the actual product. Athletic Brewing Co. offers a variety of non-alcoholic beers that pair well with their merchandise. For example, the Dog Lover Bundle includes two six-packs plus dog gear, ideal for someone who brings their pup everywhere.

If you're not sure which brew to choose, stick with fan favorites like Run Wild or Upside Dawn. Pairing a tote bag with a six-pack creates a ready-made picnic kit. The key is to make the gift feel complete—merch alone can seem impersonal, but adding beer shows you've thought about their enjoyment.

• Look for bundles that already include beer and merch for convenience.
• If buying separately, match the tote bag's color to a brew's label for a cohesive look.

Consider the recipient's style and size

Apparel gifts require more thought. Athletic Brewing Co. offers items like the Men's Flannel Shirt and the Women's Revive 7/8 Pocket Legging, but sizes vary. Always check the size chart and consider the recipient's usual fit. A flannel in a comfortable cut is great for fall, but if you're unsure, opt for accessories that don't require sizing.

When in doubt, go for unisex items like the Midweight Hoodie or the Bamboo Coasters. These are universally appreciated and avoid the risk of a poor fit. Remember, a gift that's too big or small can be a letdown, so prioritize accuracy.

• If you're unsure about size, choose a gift receipt or swap for a non-apparel item.
• For leggings, note that they have side pockets—a feature many appreciate for workouts.

Add a personal touch with customization

Merchandise becomes more memorable when it feels personal. While Athletic Brewing Co. doesn't offer custom embroidery on their site, you can add a handwritten note or pair the gift with a custom glassware set from another brand.

Alternatively, choose items that reflect the recipient's hobbies. For a dog lover, the Dog Lover Bundle is inherently personal. For a home brewer, the Upcycled Malt Tote Bag nods to the brewing process. The goal is to show you've connected the gift to their identity.

• Include a card that explains why you chose each item.
• If the recipient is new to non-alcoholic beer, add a variety pack to let them explore.

5 steps to the perfect Athletic Brewing gift

1. Assess their routine: Watch how they enjoy beer—at home, on the go, or after workouts. Choose merch that fits that setting. Checkpoint: A coasters set suits a home host, while a tote bag fits an outdoor enthusiast.
2. Pick a practical item: Select something they'll use often, like the Bamboo Coasters or the Upcycled Malt Tote Bag. Avoid overly niche items unless you're certain. Checkpoint: If they already have coasters, consider the tote bag or hoodie instead.
3. Pair with non-alcoholic beer: Add a six-pack or variety pack to create a complete gift. The Dog Lover Bundle already includes beer and dog gear. Checkpoint: Confirm the recipient enjoys Athletic's brews or is open to trying them.
4. Double-check sizes: For apparel, refer to the size chart and consider the recipient's usual fit. When unsure, choose a unisex hoodie or accessories. Checkpoint: A wrong size can ruin the surprise—include a gift receipt if possible.
5. Add a personal note: Write a short card explaining why you chose each item. Mention a memory or inside joke to make it special. Checkpoint: The note transforms a generic gift into a heartfelt gesture.

Product picks for beer lovers

• Athletic Brewing Bamboo Coasters Set of 4: Crafted from bamboo, this 4-pack of coasters offers the perfect landing spot for your favorite Athletic brews. Whether you're hosting a gathering or just enjoying a solo sip, these coasters fit into this handy canvas pouch. A practical, low-risk gift for any beer lover—protects surfaces and adds a natural touch to their home bar.
• Athletic Brewing Co Upcycled Malt Tote Bag - Run Wild: Featuring Run Wild colors, this upcycled bag is perfect for brew lovers on the go. With durable straps and a canvas pocket on each side, it's great for carrying 6-packs to the park, groceries or a day at the beach. Crafted from repurposed malt bags, this one of a kind bag is easy to clean and super lightweight. Eco-conscious beer lovers will appreciate the upcycled material, and the side pockets keep bottles secure during transport.
• Athletic Brewing Co Men's Flannel Shirt: Welcome in the fall football season and its cooler temps in this stylish checked Athletic Flannel. The soft, brushed flannel keeps things cozy but traditionally stylish like only flannel can. The blue hues and comfortable cut only add to its endless style! A cozy layer for game day or crisp evenings—ideal for someone who enjoys beer in the fall.
• Athletic Brewing Co Rhone Women's Revive 7/8 Pocket Legging: Smooth, stretchy and oh-so soft, these branded Rhone Revive Pocket Leggings are a comfortable companion for your next workout, yoga session, or active day. The side pockets are awesome at keeping track of your phone, and the built-in anti-odor control keeps you going longer and feeling fresh. For the active beer lover who values functionality—pockets and anti-odor tech make it a standout gift.

Gifting Athletic Brewing Co. merchandise is about matching the item to the person's lifestyle and showing you understand their love for beer—without the alcohol. Whether you choose a simple coaster set or a full dog lover bundle, these practical tips will help you deliver a gift that's both useful and meaningful.